Nov 8, 2011 - strategic marketing    No Comments

Best of the Best

Congratulations to Sparrow for its Feelin’ Good Mileage Club that recently received a Best of the Best Award from Club Industry, a magazine for fitness business professionals.  This award recognizes programs with proven, successful results.  Judges ranked programs based on goals, goal attainment, innovation, budgeting, member or nonmember participation, marketing, program effectiveness and follow-up efforts.

ZimmerFish was thrilled to work with Sparrow to develop a Web site to educate both school coordinators and families about the program and to facilitate registration and program management.  We had just six weeks to get this data-heavy site live.  The site tracked progress, sent progress reports and notifications, and helped coordinators with prize fulfillment.  With a goal of 10,000 registrants, Sparrow needed the process to be as efficient as possible.  It worked!  Sparrow reached 150% of their participation goal and feedback from coordinators and families was extremely positive.

We’re now in phase 2, adding features and information options to make next year’s program even better for everyone.

Click HERE to learn more about Feelin’ Good Mileage Club.

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