A Web site has a slot in which ads are placed (AD SPACE). Various ads take turns in that slot – are rotated in the space. This is usually done automatically by the Web site software.
Also called IMPRESSION. One view is counted for each time an ad appears on display to a viewer.
Web sites often offer ad space for other Web sites (affiliates). There is generally some tie-in of product or market. Amazon.com created the first large-scale affiliate program.
a graphic image that typically runs across a Web page or in a margin. Animated banner ads have been shown to attract a larger percentage of user clicks.
the number of available ad views on a Web site, that have already been sold out