“ZimmerFish demonstrated a clear understanding of our needs. They developed messages based on research and strategies for both of our target groups.
When the campaign launched, feedback was immediate. We received hundreds of responses from all over the state and used those as leverage to recruit new agents. ZimmerFish then developed materials to bolster our recruiting efforts that tied directly to the campaign and reinforced our message.”
Rob Fowler, President and CEOSmall Business Association of Michigan