Warning: include_once(/home/zimmerfi/public_html/blog/wp-content/plugins/jw-player-plugin-for-wordpress/admin/AdminContext.php): failed to open stream: No such file or directory in /home/zimmerfi/public_html/blog/wp-content/plugins/jw-player-plugin-for-wordpress/jwplayermodule.php on line 50

Warning: include_once(): Failed opening '/home/zimmerfi/public_html/blog/wp-content/plugins/jw-player-plugin-for-wordpress/admin/AdminContext.php' for inclusion (include_path=':/usr/local/php55/lib/php') in /home/zimmerfi/public_html/blog/wp-content/plugins/jw-player-plugin-for-wordpress/jwplayermodule.php on line 50
stories | Fish Stories
Browsing "stories"
Feb 8, 2011 - stories    No Comments

Google icon feels like ZimmerFish

Google icon feels like ZimmerFish

Google icon feels like ZimmerFish

Must say that the new Google Icon (a la Jules Verne) feels a like a good fit for ZimmerFish, too.  We have a wonderful salt water tank at the office for occasional zen moments.

 

Jan 25, 2011 - stories    No Comments

Learn Something New Every Day—Robotic Surgery

DaVInci Surgery

DaVInci Surgery

We enjoyed the opportunity to create a campaign for Sparrow pertaining to urological  and gynecological robotic surgery.  It was a real treat to be in the surgery room for the photo shoot of this state-of-the-art equipment.  Having recently done another project focusing on robotic surgery, it’s clear that this will be important for the future of surgery.  And, according to this article in Science Daily, it has tremendous benefits for patients.

One of the great benefits of being in this business is our constant exposure to the interesting and new.

Jan 23, 2011 - stories    No Comments

Go Fish—Matching Internet Ads to Landing Pages

Matching the message of your online ad to the message of the linked landing page is post-click marketing 101. While true for all internet media, its paramount for mobile.

Your landing page needs to directly address the reason your user came to you in the first place. It must be clear,concise, and to the point.

Engage users with choices (links to other pages), leading them down the path toward your desired location and action.