Cleary University

BIG Benefits

Cleary hoped to increase student enrollment by 15% in the first year of the campaign and continue growth until maximum enrollment capacity 
has been reached.

ZimmerFish created a unified brand identity to cross over all targeted market areas and student types for top-of-mind recognition of the University.

Student prospects increased by over 20% each year, once the campaign launched, for both traditional and adult degree-completion students on both campuses; Howell and Ann Arbor.